Hottest PPC Trends You Can’t Afford to Ignore

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There are lots of useful methods in the avenue of search engine marketing. Paid searches are the most popular technique to drive targeted traffic. To stay ahead of the curve, it’s essential that your PPC campaign management has been put into practice just like you want. Here are the top three PPC trends that are likely to impact the revenues this season and the next year. Have a look:

1. The big first step is your ad message strategy:

The ad extensions of Adwords entirely changed the scenario and offered an option to spruce up the ad with a proper designing strategy. Now you don’t have to worry about the limit of 95 characters, ad extensions can help to improve the ad’s visibility. You can choose from the seven ad extensions that are available for the app, call, location, review, site link, callout, customer ratings and previous visits.

2. Video advertising delivers the real success:

Rather than watching the top 10 prime time shows, the population between the ages of 18-49 years loves to watch YouTube. Moreover, we are watching more than 100 million hours of videos on Facebook. These jaw-dropping stats confirm that every business should be prepared for the era of Google’s True View video campaigns. Creating compelling video campaigns on YouTube and other partner sites is a huge opportunity to ensure first-rate PPC Campaign Management.

3. Set up a remarketing campaign:

An effective method to hit the benchmark of success on Adwords is to create a remarketing list for search ads. This is a sophisticated way to bestow the returning visitors with more reasons to click. Review the visitors’ data in Adwords interface and modify the search ads, bids and keywords to implement the strategy.

If any of the above mentioned trends are underused in your PPC campaign, it’s high time to leverage the expertise of Digillence Rolson. We are the most trusted online marketing agency in Dubai working on winning PPC strategies that are suitable for all sizes of businesses.

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